Research and Planning: 'The Vow' Poster Analysis

Genre

Straight off the audience can see that this film is of the Romance genre. The main focus of the poster, being the central image, which is a medium shot of a couple in very tight framing, being that they are pressed up against eachother. With them being this close and looking at eachother in a loving way, the audience can see that they are attracted to eachother and that the film will most likely be based off their relationship and what will happen. We can also see that the poster says 'Inspired by true Events' which is normally stereotypical of a horror film as it is meant to draw the audience in as it makes them think what about it is true? This makes 'The Vow' seem more interesting to the audience as it makes them wonder what could make this Romance film be so different from the others.

Representation

The first thing that draws us into the poster is the main image of the couple. We can see that they have used easy to look at warm colours to make the poster look more inviting. Even though we can see more of the woman than the man, a focus of the image would be the man's muscular arm, showing that he is the stronger of the couple which is a stereotypical way to represent a couple in movies. The representation of the woman is also very positive as we can see her with shiny glowing skin and a slender body which is a positive way to represent a woman and draw in the woman audience.

Audience

We can see that in the tight medium shot framing of the image, the poster still allows the audience to see the shape of the woman's body, in which she has a stereotypically desirable woman's body being slim with glowing skin, this could be reflecting on the fact that the film makers think that the audience of the film is for women, as seeing this woman look flawless, it will make them want to see more. However, you'd think that if the film was meant to be targeting a female audience, they would have shown more of the male actor Channing Tatum who is a worldwide desirable man for woman, therefore showing more of him might have drawn the audience in more. However this could also mean that the film is also trying to draw the male audience in as well by showing a nice simple looking woman with nice curves, it might make the man want to watch the film more. I think that the age that the film is based around would be early 20s as mentioned before the poster says that it is "Inspired by true events" meaning that its going to be a realistic complicated relationship, meaning that younger audiences might not understand the situation easier.

Narrative

After watching the film I can see that the narrative is quite complex and distressing, being that the woman is involved in a car accident and forgets her memory of marrying her husband. However we can see from the poster that this shows no signs of negativity, this could be because the poster creators might not want to show this much depression in the poster as it might put people off seeing it. Also from the film being called 'The Vow' the audience already knows that the film is going to be about the marriage between the couple, however the audience will know that the film can't just be about a marriage and that there must be bumps and hitches along the way which will make it more interesting to watch and also draw the audience in.

Media Language

Obviously, as mentioned in previous points, we can clearly see that the main focus of the poster is the image of the couple. The tight framing and medium close up shot shows us that the couple are in some kind of relationship, presently marriage which reflects on the name of the film 'The Vow', with warm and inviting colours as to draw the audience in and make the film come across as easygoing as easily watchable. We can see that the background is slightly blurred which presents the fact that the poster's main focus is the couple in the foreground. In the blurred background we can just about make out the green shade of foliage, which could be representing that some of the film is shot in the park or some kind of nice environment, representing again that the film is happy and easygoing. The Mise-En-Scene of the image is mainly everyday clothing, however the man is wearing a darker colour whereas the woman is wearing a lighter colour, this could represent the difference of genders or the power in the relationship, or it could represent the narrative that the man is going through a dark period and the woman is going to be enlightened. The font that the poster uses is simple and neat, keeping in with the colour scheme of the overall poster.