Research and Planning: Good Trailers vs. Bad Trailers - Good Examples

The first trailer that you can see here is for the film 'One Day' which features very well known actress Anne Hathaway. If that in itself doesn't sway you to watch the film, the trailer is a perfect portrayal of the Romance genre, using calming and uplifting piano music, choosing the perfect scenes in which represent the two character's relationship, and without using too much dialogue to make the trailer boring. I think some of the film is obvious, as in the part where the two end up together, however I think that as the trailer mentions that he is going to get married and shows Anne Hathaway's character with another man, the audience can see that there is a lot of different scenes and conflicts going on throughout the film which make it more appealing and seem more interesting, will he divorce his wife for her? Will they indeed end up together? Ending with the trailer saying at the end that Dexter 'made her happy' which puzzles the audience on why it would be in past tense, does something happen to her? Also as the film is based off of a book, it already ties in with the audience as the readers will want to see how the book is portrayed into a film, meaning that the synergy has already been created before the film was even made.



This next trailer is for the film 'Last Night' in which we see a well known cast. However straight from the beginning of the trailer we can see that there's going to be conflict through the film as there are four main characters, and four love interests. There are a couple who are married, however they both have another person in which they supposedly have feelings for. The music starts off quite dramatic and slow, using only a piano which suggests to the audience that the film is going to be quite serious and upsetting, which is normally what a Romance genre audience wants to see, which attracts them into the film more. Through the trailer we can see that a lot of the scenes are actually at night time with low key lighting, which also ties in with the title of the film 'Last Night' which also attracts the audience as we can see that the film makers are clever in how they do things and portrays to the audience that the film will be good and true.