Sunday, 1 December 2013

Research and Planning: Magazine Analysis 'Total Film'


Genre

The genre of this movie 'Inception' is actually quite difficult to depict from just this magazine cover. If you tie in all the different elements of colour, mise-en-scene and fonts it is quite confusing and can give off different feelings to the audience of what it is about. I think that this is a flaw in this magazine in which I will try my best not to fall into the same problem. For example, Leonardo DiCaprio's costume is that of a plain black suit, which is actually associated with the 'Spy' 'James Bond' look which might show to the audience that it could be a crime film or a spy film. I also think that by using the cool blue colour it might also cause some confusing into choosing the genre of the film as blue is normally represented with a calming atmosphere.

Representation

The representation of the protagonist of the poster is that of a positive and negative attitude. He can be seen as a very positive representation of the stereotypical strong man, as he looks focused and determined. We can also say that there is a positive representation around him from his costume of wearing a suit, which is stereotypically associated with being wealthy and co-ordinated. This is a good quality as a well dressed man is normally seen in a positive light. However we can see that there are negative attitudes towards him as well. Instead of looking focused and determined he could be seen as sinister looking, due to there being just lighting on his face. He also has some sort of device in his hand which could be a gun, which is also a negative representation as he is obviously doing some sort of crime. There is a positive representation surrounding the film through the words in which the magazine has chosen, including their positioning statement 'The Mind Blowing Issue'.

Narrative

I myself have not watched the film Inception, but I have heard that it is very complicated and difficult to keep up with. To gather some knowledge on the film I watched the trailer which was very helpful in giving me some thoughts on the film itself. I think Total film magazine has done a very clever thing with their Masthead, which is make it look like buildings when you are looking down on a birds eye view. I think that this ties in nicely with the film itself as there seems to be a lot about realism and buildings turning upside down, this is a device that only people who have watched the film will understand which is why I think that it is clever that the magazine has done this. 

Audience

From looking at the magazine as a whole, I think that this is aimed at a more male audience. By using well known actor Leonardo DiCaprio on the front cover I think it will draw in his audience who have seen him in some other films. However I do also think that by using this particular actor it will also draw in a more female audience as well, as we know DiCaprio has been in some very famous Romance films including Titanic, this also shows us that he is a very diverse actor and the magazine knows this. I don't think that this film is targeting an older audience, more an audience around 20s/30s, because the narrative is quite difficult to understand I think children would have a hard time understanding what is going on. However the age certificate for the film is in fact 12A, so this means that children accompanied by an adult will be able to see this film, it does not however suggest that they will enjoy it or know what is going on, it just means there are no scenes in which children will find appalling (sex, blood etc)

Media Language

The first thing that I notice about this magazine is the way that it stands out. I think that by using this bright cool blue colour it will make the magazine look striking and stand out from the rest. As I previously stated, I think that the way the magazine has styled its Masthead to tie in with the film is very clever and a good thing to have used. However, I think that this magazine cover has quite a large flaw in which there is a positioning statement of 'The Mind-Blowing Issue' but then also has a sub title regarding another part of the magazine which also says 'The 27 most Mind-Blowing Movies Ever', I think that by using the same phrase 'Mind Blowing' it makes the magazine look silly and repetitive. I think the colour scheme of the magazine is very solid and they stick to not using too many colours to make it look busy, instead choosing nice complimenting colours blue, red, white and black. I think that you should not use too many colours or it can make it look over worked and unprofessional.

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